When I was a banker, I thought merchant services began and ended with referring a client to a processor. Now that I’m on the other side of the table, I see how much I could have deepened those client relationships by understanding a few key things about how payment processing really works. Here’s what I …
As more and more American consumers choose to pay for goods and services using their credit cards, transaction volume continues to grow. According to Nilson Report, in 2019, the processed purchase volume was $7.584 trillion, an increase of 8.2% over the previous year in the U.S.A. Historically, merchants have paid the credit card fees and …
Continue reading “Can merchants now legally offset credit card fees to increase profit?”
If you are like most people, you vastly prefer transparency regarding the fees you pay for goods and services. Murkiness, obscurity, and ambiguity are the hallmarks of unethical business practices. For example, suppose you take your car to a mechanic because it is leaking oil. After repairs are complete, the invoice shows that you owe …
Continue reading “A Transparent Explanation of Pricing for Credit Card Processing”
The payment processing industry is going through changes, changes that will influence your business. The need for better security plus an increase in consumer demand pushed forward these groundbreaking changes. Is your business prepared? Can your terminals handle the new EMV (Europay, MasterCard® and Visa®) cards designed to prevent fraud? If your machine cannot, you …
Continue reading “Why Should You Care About EMV (chip card technology) and Apple Pay?”
Adding value to your clients is important for three reasons. It helps you build client loyalty, it improves the reputation of your brand and it keeps prices higher with added value. Read below and find out how you can add value to your clients through four simple tips: Additional services — Offer something different. Give your …
Continue reading “How To Add Value To Your Clients”
Finding a payment processing solution with transparent pricing and no contracts is a must. Solutions like these offer more flexibility than long-term contracts which limit your choices and often have large cancellation fees. Buying your equipment outright is the lowest cost option in the medium to long-term. You can easily find affordable terminals in the …
Continue reading “Merchant Processing Best Practices”
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